Digital TV and DVR technology continue to change the way viewers watch TV. Comcast, in its “TV Pulse Survey,” reports that while 80% of viewers regularly watch prime-time TV, and watch it live, more and more of them are using time-shifting technology to do so. Sixty-two percent of have watched prime time TV series via video-on-demand, DVR and the Internet, according to the survey, 61% more than was the case a year ago and 84% more than three years back.
Among Comcast customers, intended on-demand viewing of fall TV series is significantly higher than that for the average prime time viewer.Here’s a breakout of survey respondents’ viewing preferences:
National Consumers Planned Viewing This Fall
- Live – 80%
- DVR – 41%
- Online – 17%
- On Demand – 16%
- Mobile – 1%
Comcast Customers Planned Viewing This Fall
- Live – 81%
- DVR – 32%
- On Demand – 30%
- Online – 18%
- Mobile – 1%
“Time-shifting has hit the mainstream and is changing the way people watch TV,” said Diana Kerekes, vice president of Entertainment Services, in a news release. “The results of our ‘TV Pulse Survey’ underscore more consumers are watching their favorite shows when and how they want to watch them.”
The data illustrates the growing importance of time shifted television and challenges service providers to ensure their video product can meet these expectations.
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Categories: Video
